Our successes

With your support, we’re helping protect nature in the UK and around the world. Find out more about how we’re making a difference together

Panoramic view of the Mara River

You’re supporting wildlife and wetlands in Tanzania

Thanks to you, communities in Tanzania are taking the lead in conserving vital wetlands – and protecting livelihoods for tens of thousands of people

Food / Fresh water / Habitats and species / People and communities
Black rhinoceros mother and calf in Lewa Borana Conservancy in Kenya

You’ve helped Kenya’s rhinos survive devastating droughts

Thanks to you, endangered rhinos in Kenya received extra food and water to help them stay healthy in a prolonged dry spell

Climate / Habitats and species
An aerial view of a regenerative farm in Wales

You’re supporting nature-friendly farming in Wales

WWF Cymru’s Land of Our Future campaign is shifting Wales towards sustainable agriculture – thanks to your support

Food / People and communities / UK nature
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You’re helping Maasai communities and wildlife thrive together

Your support is helping improve the lives of families in southern Kenya and northern Tanzania, while also protecting the elephants, lions and other wildlife that lives alongside them

Habitats and species / People and communities
Aerial photograph of clouds and mountains in the Sierra Nevada de Santa Marta National Park in Colombia

You’ve helped expand a national park in Colombia

Your support has helped Indigenous communities in Colombia increase the size of a national park, bringing extra protection for their territories and the area’s unique species

Forests / Habitats and species / People and communities
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You’ve helped us count snow leopards in Nepal

Thanks to your support, we now have a better idea of the status of these elusive big cats in Nepal’s largest national park

Climate / Habitats and species / People and communities
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First ever population boost for Yangtze finless porpoise

After decades of decline, the number of critically endangered Yangtze finless porpoises has risen for the first time – thanks to your support

Fresh water / Habitats and species / Rivers
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You’re helping tigers thrive in Nepal

Thanks to your support, tigers in a vital wildlife corridor between Nepal and India are expanding into new territory

Forests / Habitats and species
Looking for bamboo,Portrait of bear standing in forest,Chengdu,Sichuan,China

Pregnant panda spotted on camera – moments before giving birth

Rare camera trap footage of a female giant panda shows that forest restoration efforts are making a difference

Forests / Habitats and species
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Water relief for families affected by Bolivian drought

Your support has brought fresh water to Indigenous families in a region suffering from drought and forest fires

Climate / Habitats and species / People and communities
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Forest restoration races ahead in Kenya

Thanks to you, a landscape famed for producing world-beating long-distance runners is turning green

Climate / Forests / Habitats and species / People and communities
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How you’re helping protect precious mangroves

Mangroves are unique habitats where the forest meets the sea. In Myanmar, these areas are under threat, but we’re working with local communities to manage them sustainably

Climate / Forests / Habitats and species / Oceans / People and communities
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You’re helping communities coexist with jaguars in Brazil

With your support, we’re bringing local people together to develop ways to reduce conflict with jaguars in the Amazon

Forests / Habitats and species / People and communities
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Volunteers make a difference for marine turtles in Fiji

Thanks to your support, we’ve trained a team of local volunteers in Fiji to protect threatened marine turtles

Climate / Habitats and species / Illegal wildlife trade / Oceans / People and communities
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Wild tiger numbers double in India

Your support for tiger conservation in India is paying off, with a new survey showing that the big cat population is on the up

Forests / Habitats and species / Illegal wildlife trade
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Helping people and mountain gorillas live side-by-side

Thanks to you, hundreds of families in Rwanda now have easy access to clean water – and that’s good news for endangered mountain gorillas too

Forests / Habitats and species / People and communities
A small group of common dolphins swim near the surface of the sea

Next steps for ocean protection

A new global agreement to protect huge parts of our oceans is a great leap forward for conservation. But there’s still work to do – which we can achieve with your support

Campaigns / Habitats and species / Oceans
Rows of solar panels stretch into the distance at a solar farm, with wind turbines in the background

Shared solutions for the climate and cost of living crises

Reliance on fossil fuels is driving the global climate crisis, and a cost-of-living crisis in the UK. But it’s possible to tackle both problems at the same time

Climate / People and communities
A tiger prowls through fallen leaves in a forest

You’ve helped tigers travel safely through Nepal

A forest restoration project you support has helped protect tigers in Nepal – and it’s been recognised as one of the most successful schemes of its kind

Forests / Habitats and species / Illegal wildlife trade / People and communities
An aerial image shows a small group of islets off the UK coast, with green peaks and rocky shores, surrounded by turquoise sea

Celebrate our Wild Isles

A new landmark TV series presented by Sir David Attenborough will reveal the unseen beauty of the UK – and there are some surprising sights in store

Conservation heroes / Habitats and species / UK nature
A tiger pads across dry leaves on the forest floor

Year of the Tiger: 10 success stories

The 2022 Lunar Year of the Tiger was a busy year for tiger conservation, with marked progress towards boosting their numbers. Here are 10 successes you helped us achieve

Habitats and species / Illegal wildlife trade
A tiger and her cub lie close to each other

Tomorrow’s Tigers: Protecting big cats through art

Together with Sotheby’s and Artwise Curators, we’ve seen some very special rugs helping to turn things around for tigers

Climate / Habitats and species / Illegal wildlife trade
A six-spot burnet moth - with black wings with red spots – sits on a purple knapweed flower

Making a change after COP15

Nations struck a landmark agreement to protect nature at the COP15 biodiversity summit – but we need your help to push for real action

Climate / Habitats and species / People and communities
Blazing trees burn brightly against thick smoke in the Amazon

People power to fight Amazon fires

We’re working with communities in the Colombian Amazon to prevent the spread of forest fires

Climate / Forests / Habitats and species / People and communities
An enhanced image shows huge fields of solar panels with wind turbines standing among them

Supporting the shift to green energy

We’re working around the world to ensure the transition to renewable energy is accessible and fair for everyone

Climate / People and communities
Two black rhinos stand in open grassland in Kenya

Rhino numbers rise again in Kenya

Thanks to your support, we’re helping to turn the tide on poaching – and the black rhino population in Kenya is on the up

Climate / Habitats and species / Illegal wildlife trade
An aerial photograph of the Amazon river

Amazon warning from COP27

Our new Living Amazon Report warns that the region is alarmingly close to an irreversible tipping point, and protecting it is more urgent than ever

Climate / Forests / Habitats and species
A polar bear walks across a sparsely vegetated snowy landscape

We’re learning more about Canada’s polar bears

Your support has backed research into human-wildlife conflict in Hudson Bay, helping us to keep people and polar bears safe

Habitats and species / People and communities / Polar
Laptev walruses gather on a beach

Join our walrus watch!

As walruses face the reality of the climate crisis, we need to know more about how they’re affected.
So we’re supporting a vast satellite survey in the Arctic – and we need your help

Climate / Habitats and species / Our supporters / Polar
The sun shines over a field of potato plants in Scotland

Cultivating fresh ideas in farming

We’re working with inventors and innovators to create a more sustainable future for agriculture

Food / UK nature
A greater one-horned rhino wades through water

Rhinos on the rise in India

A new survey reveals good news in the Indian state of Assam, where numbers of greater one-horned rhinos are increasing

Habitats and species / Illegal wildlife trade
An aerial photograph of a deforested area of the Amazon

Defending the Amazon with drones

Thanks to your support, Indigenous communities in Brazil have been able to use technology to help protect their land

Climate / Forests / Habitats and species / People and communities
A mountain gorilla sits in the forest and chews the stem of a plant

Reducing human-wildlife conflict in Uganda – with onions!

Your support is helping people near a national park in Uganda live alongside neighbouring wildlife – by growing onions

Habitats and species / People and communities
A jaguar walks along a sandy riverbank

You’re helping us study jaguars in the Guianas

Thanks to your support, the first ever large-scale jaguar monitoring effort is under way in Suriname and Guyana

Forests / Habitats and species / Illegal wildlife trade
A photography looking upwards towards the canopy of a rainforest from the forest floor

Living Planet Report reveals nature in crisis

Wildlife population sizes around the world are in decline, with biodiversity and human livelihoods under threat. Our 2022 Living Planet Report shows that urgent action is needed – but change is possible

Climate / Food / Forests / Habitats and species / Oceans / UK nature
A deforested area of the Amazon rainforest, with bare earth and tree stumps

New documentary highlights Amazon struggle

Feature-length film The Territory documents one Indigenous community’s fight against deforestation

Climate / Forests / Habitats and species / People and communities
A tiger stands in long grass

Tigers roar back in Nepal

Nepal has more than doubled its wild tiger population, thanks to inspirational conservation efforts

Forests / Habitats and species / Illegal wildlife trade
A family group of African elephants in Maasai Mara in Kenya

UK ivory ban finally confirmed

Thanks to your support, it’s now illegal to buy or sell ivory in the UK – though there’s still work to be done

Illegal wildlife trade
A black rhino walks across grassland in Tanzania

Rhinos recovering in Tanzania

Your support means things are looking up for endangered rhinos in Tanzania, thanks to better protection in Mkomazi National Park

Habitats and species / Illegal wildlife trade
An aerial shot showing a patch of cleared land in the Amazon

Landmark legal victory to protect the Amazon

With your support, we’ve won a historic legal victory to stop deforestation in protected areas of the Amazon

Campaigns / Food / Forests / People and communities
A camera trap image of a panda sitting in a forest clearing, eating bamboo

Welcoming new national parks in China

Thanks to your support, tigers, pandas and Amur leopards will be better protected in a new network of national parks

Habitats and species
An aerial photograph of the Amazon river in Colombia

New species recorded in the Colombian Amazon

Your support has helped scientists explore untouched areas of the Amazon

Forests / Fresh water / Habitats and species
An aerial photo shows a clear line between deforested areas

Wales steps up to tackle deforestation

Wales has shown that a small country can make a big difference, with the Welsh government announcing its determination to stop importing products linked to deforestation overseas

Climate / Food / Habitats and species / People and communities
A tiger rests on a fallen tree

Tiger sites smash goal to double numbers

Thanks to you, tiger populations are on the rise – and in two reserves, numbers have more than tripled

Habitats and species
An Irrawaddy dolphin jumping out of the water

Sound solution for river dolphins in Borneo

Thanks to new technology we’ve developed, dolphins and other endangered wildlife can be safely steered away from fishing nets

Food / Fresh water / People and communities
A Popa langur monkey moves through the forest

Greater Mekong mysteries revealed

The wildlife-rich Greater Mekong region is home to an amazing range of flora and fauna – including hundreds of species that have only just been recorded

Habitats and species / Illegal wildlife trade
Underwater shot of Hawaiian marine turtle and coral reef

Crucial data collection will help Fiji’s turtles

Marine turtles will have a better chance of coping with the impacts of climate change, thanks to research you’ve enabled

Climate / Habitats and species / Oceans / People and communities
A tiger prowls through shrublands in an Indian tiger reserve

Indian tiger reserves earn their stripes

You’ve helped raise standards in tiger conservation in India, with 10 of the tiger landscapes we support receiving the highest seal of approval

Habitats and species
A polar bear stands on an ice shelf

Raising the alarm for polar bears

With your support, Arctic scientists have published vital research into the effects of climate change on polar bear populations

Climate / Habitats and species / Polar
A snow leopard sits among rocks, its GPS collar visible

Tracking snow leopards in the Himalayas

Thanks to you, we can strengthen efforts to protect snow leopards in Nepal after two of these elusive big cats were fitted with GPS collars

Habitats and species / People and communities
A polar bear mother and cub walk across cracked ice in Nunavut

Predicting the future of sea ice

Arctic sea ice is melting fast, with devastating consequences for people and wildlife. But we’re developing new technology to help forecast ice conditions, so we can plan for change

Climate / Habitats and species / Polar
A kenyan herder guides their cattle back to an enclosure at sunset

Kenyan coexistence: a plan for people and lions

Thanks to your support, farmers in Kenya can sleep more soundly at night as predators are kept at bay

Habitats and species / People and communities
An orangutan climbs through the tress

You’re helping reconnect orangutan habitats

With your support, orangutans will soon have a safe route between two protected areas in Borneo

Forests / Habitats and species
Rows of wind turbines against a blue sky

We’re helping big banking go green

The finance industry has an enormous carbon footprint. But with your support, we’ve paved the way for new legislation to drive responsible investing

Climate / COP26 / Sustainable business
Rescued koala with radio tracking collar being released into the wild

Video: Koala rescue!

A year after being rescued from the catastrophic bushfires of 2019–20, Annie the koala has returned to the wild

Climate / Forests / Habitats and species
A black rhinoceros stands on the grassy plain of Nairobi National Park

You helped Kenya go a year with zero rhino poaching

Thanks to you, not a single rhino was killed by poachers in Kenya during 2020 – the first time that’s happened in more than 20 years

Habitats and species / Illegal wildlife trade / People and communities
Coastal landscape of Scottish peat hags

You’ve helped us protect vital Scottish peatlands

Scotland’s unique peatlands are home to rare wildlife as well as storing huge amounts of carbon – and with your support we can stop their destruction

Climate / Habitats and species / UK nature
Close-up of a green hummingbird in flight

Forest regeneration offers hope for the future

An area of forest almost twice the size of the British Isles has grown back this century, showing the huge potential for nature to regenerate if we give it the chance

Campaigns / Climate / Food / Forests / Habitats and species
A polar bear sits in the water near blocks of melting ice

Thermal tech in the Arctic

We’ve tested cutting-edge technology using thermal cameras to help polar bears and people live together more safely

Climate / Habitats and species / People and communities / Polar
Close-up of a stack of illegal ivory

Driving down demand for ivory in China

Our work to raise awareness has helped slow the illegal ivory trade

Habitats and species / Illegal wildlife trade
An aerial landscape photo of the Yangtze river winding through green mountainsides

River rescue plan in place

After years of WWF campaigning, a new law will help protect the Yangtze river and its wildlife

Fresh water / Habitats and species / People and communities
A pink dolphin swims near the coast

You helped us discover more about pink river dolphins

An expedition in Colombia, made possible thanks to your support, has helped us learn more about pink river dolphins and how to protect them

Fresh water / Habitats and species
Two women hold signs calling for climate action at a protest in London

Asking leaders to keep climate promises

To secure a future for people and wildlife, we’re demanding that every climate promise is kept – starting with the UK government and uniting under the banner #WeWontForget

Campaigns / Climate / COP26
Painting of coral reef and scuba diver surrounded by marine life

Just Imagine a better future

We’re working with artists to create and visualise a greener future – and you can enjoy their work in an online exhibition

Campaigns / Climate / Our supporters / People and communities