People and communities
Shop sustainably to protect precious habitats
Use our Palm Oil Buyers Scorecard to see which companies are doing their bit to stop the destruction of tropical rainforests
Tell our leaders to bring our world back to life
The next UK government will need to take urgent action to stop the destruction of nature. Sign our petition to tell our leaders to act now
You supported India’s first national snow leopard survey
Thanks to you, we now have a clearer picture of these elusive big cats – which will help our ongoing conservation work
“We both have a lifelong love of animals”
Long-term supporters Val and Pip wanted to leave a gift to WWF in their wills to ensure our work to protect the planet continues beyond their lifetimes
“I want to contribute to something close to my heart”
For nature lover Cindy, leaving a legacy for WWF is a way to help us work towards a world where wildlife is protected for future generations
“My wife loved nature and this planet”
Jon wanted to honour his wife’s memory in a meaningful way. With a gift to WWF, her love of nature will support our work to protect the planet
WWF legacies: A gift for the future
Leaving a gift in your will for WWF is a meaningful way to support our work – and simple to do, too. If you’re thinking of writing or changing your will, our guide explains the basics
Solar solution for India’s dairy farmers
Keeping milk cool is a challenge in India’s climate. But solar-powered chillers are providing a low-carbon lifeline for dairy farmers
“Let nature move in – let it all grow”
The secret of successful gardening and farming? Working with nature, not against it. That’s what Alexander Thompson-Byer discovered, and it’s a message he wants to share
Inspired ideas: Protecting UK nature
With your support, we’re working on ambitious projects around the UK to bring nature back to life. Discover more with our short films
Create a greener world at work
An office, a workshop or even outdoors – wherever you work, could your company go greener? Our new guide makes it easier to create a more sustainable workplace
You’re supporting wildlife and wetlands in Tanzania
Thanks to you, communities in Tanzania are taking the lead in conserving vital wetlands – and protecting livelihoods for tens of thousands of people
“Let’s not be afraid to be optimistic”
Nature can boost our physical and mental wellbeing – including easing eco-anxiety. WWF-UK’s Will Baldwin-Cantello explains how the great outdoors is good for us
A creative call for change
When craft and activism meet, the result is craftivism – using handicrafts to give everyone a voice. And it created an international success story for WWF-UK
Take a step to protect nature on a Great Wild Walk
Put your best foot forward and do your bit to support nature by joining one of our Great Wild Walks this year
“Together we can contribute to a vibrant Earth”
Volunteer rangers around China’s Giant Panda National Park don’t just monitor rare wildlife – they encourage communities to protect nature too. Ranger Yang Guorong tells us more…
You’re supporting nature-friendly farming in Wales
WWF Cymru’s Land of Our Future campaign is shifting Wales towards sustainable agriculture – thanks to your support
Make a difference in 60 minutes with Earth Hour
Turn a symbolic act into action with this year’s Earth Hour. Whether you switch off your lights or spark a conversation, our ideas will help you make a change
“If forests don’t survive, neither will we”
Our landmark State of the Planet Address calls for action to protect our world. The most recent event focused on forests and their vital role in fighting climate change
Changing the future of food
Young activists are leading the call for a shake-up in food production and consumption. See how they’re sharing ideas to help protect nature
Enjoy Wild Isles on the big screen
Join us in May for an inspiring tour celebrating the beauty of UK nature – and your chance to enjoy incredible Wild Isles highlights
Run a ‘wild mile’ with WWF and the TCS Mini London Marathon
We’re inviting young people to get active, enjoy nature and help save our world by running, walking or wheeling a mile – wherever you live!
The biggest deals from COP28 – and what they mean
The latest global climate conference caused celebration and concern in equal measure. We look at five key decisions and the effect they might have
You’re helping Maasai communities and wildlife thrive together
Your support is helping improve the lives of families in southern Kenya and northern Tanzania, while also protecting the elephants, lions and other wildlife that lives alongside them
Enjoy a Big Winter Wander to help protect nature
Join us for a winter walk that’s great for your wellbeing – and good for the planet too!
You’ve helped expand a national park in Colombia
Your support has helped Indigenous communities in Colombia increase the size of a national park, bringing extra protection for their territories and the area’s unique species
You’ve helped us count snow leopards in Nepal
Thanks to your support, we now have a better idea of the status of these elusive big cats in Nepal’s largest national park
Behind the scenes of our Young Voices for Nature film
Young people are the future guardians of our planet, and with the Young Voices for Nature project we’re helping them take action
Watching wildlife in the Bolivian Amazon
Understanding the animals around them helps Amazon communities live alongside wildlife. Camera traps are a vital tool for coexistence
Save our wild isles – at work!
Businesses have a huge role to play in protecting and restoring UK nature. Discover how our films can help you spread the word at work
Water relief for families affected by Bolivian drought
Your support has brought fresh water to Indigenous families in a region suffering from drought and forest fires
Forest restoration races ahead in Kenya
Thanks to you, a landscape famed for producing world-beating long-distance runners is turning green
How you’re helping protect precious mangroves
Mangroves are unique habitats where the forest meets the sea. In Myanmar, these areas are under threat, but we’re working with local communities to manage them sustainably
Eight ideas for a greener holiday
Whether you want to relax or go on an adventure, a summer holiday is a great opportunity to see new places. Our tips make it easy to reduce your travel footprint
You’re helping communities coexist with jaguars in Brazil
With your support, we’re bringing local people together to develop ways to reduce conflict with jaguars in the Amazon
Ask your MP to stand up for nature
We’re calling on leaders to stand up for nature and take action on climate change. Will you add your voice to ours?
Inside the People’s Assembly for Nature
Find out what it’s like to be part of the nationwide call for action as we hear from some of the team behind the People’s Plan for Nature
Volunteers make a difference for marine turtles in Fiji
Thanks to your support, we’ve trained a team of local volunteers in Fiji to protect threatened marine turtles
The heroes restoring nature in the UK
Our new YouTube series, Bringing UK Nature Back to Life, meets the people doing incredible things to protect and restore the UK’s wildlife and landscapes
Helping people and mountain gorillas live side-by-side
Thanks to you, hundreds of families in Rwanda now have easy access to clean water – and that’s good news for endangered mountain gorillas too
New life for old tech
Recycling has long been seen as the solution to pollution, but to really wise up on waste we need to reuse what we already have – particularly when it comes to gadgets and electricals
Take action today to Save Our Wild Isles
As Sir David Attenborough’s new UK-focused natural history series is aired, we’re calling on everyone to take urgent action to Save Our Wild Isles
Blue sea thinking: The power of seaweed
The UK’s marine environment is a powerful ally in tackling climate change. You’re helping us to restore and protect this critical life-support system and to unlock the potential of ‘blue carbon’ through regenerative ocean farming
Shared solutions for the climate and cost of living crises
Reliance on fossil fuels is driving the global climate crisis, and a cost-of-living crisis in the UK. But it’s possible to tackle both problems at the same time
You’ve helped tigers travel safely through Nepal
A forest restoration project you support has helped protect tigers in Nepal – and it’s been recognised as one of the most successful schemes of its kind
“Every piece of land that we can restore is important”
For WWF-India’s Dr Sejal Worah, tiger conservation is about protecting entire ecosystems. And to help make this happen, she even set up her own nature reserve…
Video: Behind the scenes at Câr-y-Môr ocean farm
Seaweed isn’t just a vital part of many marine habitats – it could also revolutionise food production, as well as helping to reduce carbon in the atmosphere, in pioneering ocean farms
Join the race to protect nature in 2023
Whether you run, walk, cycle or trek, take on a new challenge for 2023 and you can help us protect our world
Making a change after COP15
Nations struck a landmark agreement to protect nature at the COP15 biodiversity summit – but we need your help to push for real action
People power to fight Amazon fires
We’re working with communities in the Colombian Amazon to prevent the spread of forest fires
Supporting the shift to green energy
We’re working around the world to ensure the transition to renewable energy is accessible and fair for everyone
Let the river run
An Amazonian river has become the focus of a mission to save habitat for rare river dolphins – and protect the people who live on its banks
We’re learning more about Canada’s polar bears
Your support has backed research into human-wildlife conflict in Hudson Bay, helping us to keep people and polar bears safe
10 tips for going green after Christmas
There are plenty of ways to have an eco-friendly celebration, but our tips will help you protect the planet and minimise your festive footprint on Boxing Day and beyond
Defending the Amazon with drones
Thanks to your support, Indigenous communities in Brazil have been able to use technology to help protect their land
Reducing human-wildlife conflict in Uganda – with onions!
Your support is helping people near a national park in Uganda live alongside neighbouring wildlife – by growing onions
New documentary highlights Amazon struggle
Feature-length film The Territory documents one Indigenous community’s fight against deforestation
Photo story: A day with India’s ‘Tiger Friends’
Living alongside wildlife – particularly big cats – can be challenging. But a dedicated group of volunteers in India are helping people and tigers to share the landscape
Landmark legal victory to protect the Amazon
With your support, we’ve won a historic legal victory to stop deforestation in protected areas of the Amazon
Forests of plenty
For decades, vast swathes of northern Borneo’s lush forests – home to orangutans and other endangered creatures – were degraded and destroyed. Now, with your support, we’re working to build a better future for the wildlife and people of Sabah
Wales steps up to tackle deforestation
Wales has shown that a small country can make a big difference, with the Welsh government announcing its determination to stop importing products linked to deforestation overseas
Sound solution for river dolphins in Borneo
Thanks to new technology we’ve developed, dolphins and other endangered wildlife can be safely steered away from fishing nets
Crucial data collection will help Fiji’s turtles
Marine turtles will have a better chance of coping with the impacts of climate change, thanks to research you’ve enabled
10 ways to wise up on waste
From smarter recycling to repairing and reusing what you own, our ideas will help you reduce your rubbish
Notes from the field: Tanzania
Local knowledge and support are crucial if you want to restore a forest, says forest programme officer Azaria Kilimba
Tracking snow leopards in the Himalayas
Thanks to you, we can strengthen efforts to protect snow leopards in Nepal after two of these elusive big cats were fitted with GPS collars
A wild future for the Dales
From windswept peak to valley floor, a beacon of hope for people and nature is emerging in the heart of the Yorkshire Dales. We’ve embarked on a visionary project to restore this iconic landscape and fight climate change
Kenyan coexistence: a plan for people and lions
Thanks to your support, farmers in Kenya can sleep more soundly at night as predators are kept at bay
Gallery: Great Big Green Week
Creativity can bring people together, and in the run-up to COP26 it helped unite people in the fight against climate change
Video: How to change the future of our food
The food we eat has a huge impact on nature, but individuals and industry can change this. We asked farmers and food experts for their views on the future of food
Video: How to restore nature in a warming world
What can we do to help nature bounce back? We gathered top conservationists and scientists for an online discussion of the change that’s possible
Tackling the traffickers
Wildlife crime continues to threaten some of our most precious species. But with your support, we’re taking action to stop the traffickers, sever the trade routes and improve law enforcement
Photo story: India’s corridor of life
Thanks to your support, wild tigers are able to roam between the forests of Nepal and India, and local communities can coexist with big cats
Appetite for destruction
The world’s forests are critical to the survival of our planet. Yet our food choices are driving them towards a tipping point. Find out how, together, we can keep these irreplaceable landscapes alive
The world’s climate change hotspots
Climate change could make critical ecosystems around the globe unsuitable for wildlife or people. Here are some of the stories from the affected areas
Make nature our climate hero
Nature can be one of our greatest allies in the fight against climate change. We’re calling for urgent action from governments to limit global warming to 1.5ºC – with the help of nature-based solutions
You helped Kenya go a year with zero rhino poaching
Thanks to you, not a single rhino was killed by poachers in Kenya during 2020 – the first time that’s happened in more than 20 years
Elephants in the line of fire
Just like us, elephants feel complex emotions, including trauma, grief and loss. So we’re fighting to protect them from the horror of the illegal ivory trade. Find out how you’re helping us stamp out crime on the front line
Thermal tech in the Arctic
We’ve tested cutting-edge technology using thermal cameras to help polar bears and people live together more safely
A burning problem
Around the world, wildfires are raging with unprecedented ferocity. But with your help, we’re taking action to tackle the causes and help communities deal with these devastating blazes
Are tigers coming back from the brink?
For decades, we’ve worked tirelessly to secure a future for wild tigers. Now, as we approach a key milestone in tiger conservation, we need your help again
Reef Rescue
We’ve identified resilient coral reefs that could survive climate change. It’s a big breakthrough, as these vital habitats are disappearing fast
Living with polar bears
As climate change causes summer sea ice to dwindle in the Arctic, hungry polar bears are increasingly coming into conflict with local people. But we’re helping them to live side by side more safely
Protecting the Amazon’s river dolphins
Icons of the Amazon, river dolphins are a vital barometer of the health of the river. As threats to their survival grow, we’re developing new technology to protect them
River rescue plan in place
After years of WWF campaigning, a new law will help protect the Yangtze river and its wildlife
